Sarah began working with ACMN almost ten years ago during which time she has become a top-flight media buyer. Her creativity, passion and intuition enables her to deliver strategic media recommendations and dynamic, multi-media campaigns.

With a life-long involvement in dance and music, and a degree in Media and Communications, majoring in Marketing and Public Relations, Sarah has a deep appreciation of the arts and its ability to engage, educate and, in her own words, “bring happiness to audiences or offer an experience that can be life-changing”.

Sarah revels in the fast-paced “Lights! Camera! Action!” marketing world, and enjoys working on memorable and collaborative partnerships with all media partners.

Drawing on a rich and varied background spanning more than 17 years of marketing, promotions and tourism experience, Claire is an accomplished team leader and negotiator.

Known for her professionalism, openness and drive, Claire worked at Virgin Australia, closely with entrepreneur Richard Branson. She embodied the “Virgin Flair”, a requirement of all his staff that encompassed passion, motivation, personality and most of all, a strong work ethic.

Claire has collaborated with many companies throughout Australia, including Qantas, Myer, MAC, Big W, V8 Supercars, Australian Open, Camilla, Westfield, Event Cinemas, Sofitel and Napoleon Perdis.

With a Bachelor of Business from Queensland University of Technology [QUT], Claire has carved a diverse and successful career encompassing retail marketing, budget management, driving revenue sales, team skills and negotiating multi-million promotional partnerships. Born in Scotland, Claire has travelled the world extensively and loves the buzz and excitement of opening nights, and the allure of live events, especially the diversity and challenges they present.

Priding herself on cultivating strong relationships with stakeholders and being a team-player, Claire has been involved with many memorable, high-value promotional partnerships, campaigns and roadshows, notably for the musicals Chicago, The Sound of Music, My Fair Lady and Priscilla Queen of the Desert: The Musical.

More recently, Claire has been invited to speak on several Podcasts as a Guest Speaker, to discuss her various areas of expertise.

With a career spanning more than three decades, Caryn Cavanagh is a leading light in the world of arts and entertainment marketing. Fiercely-loyal and widely-respected, Caryn’s unstinting support of the industry is reflected in the depth of talent at ACMN.

As Director of Australia’s longest-running and largest entertainment marketing agency, Caryn says the best training comes from watching her clients “do their job” and is constantly inspired by their boundless energy and skills. Having worked for renowned impresarios and leading producers, including the Gordon Frost Organisation, Newtheatricals, Trafalgar Entertainment Group, the Really Useful Group and Cameron Mackintosh, she thrives on the challenges of a dynamic, sometimes volatile, industry.

Caryn worked for Network 10 for several years before joining the Queensland Performing Arts Centre [QPAC] as Promotions and Publicity Manager. The role ignited her passion for musical theatre and live performance.

With a Bachelor of Business, majoring in both PR and Advertising, from the Queensland University of Technology [QUT], Caryn is a resourceful and determined leader in her own right, as well as a genuine collaborator who takes pride in seeing the ACMN team in action and delivering their expertise. She has attended countless opening nights, rubbed shoulders with the likes of Bette Midler, Julie Andrews, Angela Lansbury and Pierce Brosnan, and counts leading the campaigns for theatrical juggernauts such as Wicked, Jersey Boys, The Book of Mormon and Come From Away as career highlights.

Caryn’s commitment to the arts & entertainment sector is further evidenced in her active support of the annual Helpmann Awards and the Actors’ Benevolent Fund, and as a board member of Entertainment Assist, an organisation that promotes respect, compassion and support for mental health and wellbeing in the industry.

A vastly-experienced and respected marketing and advertising executive, Lee Davis is that rare combination: a confident business strategist with a passion for all things entertainment, and a loyal, down-to-earth people person.

With a Bachelor degree in Marketing and Management, Lee draws on more than 20 years of experience, her love of live entertainment deepened through her work at Hoyts, Ticketek and Showbiz, in addition to having worked with such clients as Disney, the Gordon Frost Organisation [GFO] and Global Creatures. She has since worked on more than 300 shows and events, in Australia and South East Asia, including the launch of Showbiz Singapore, and any number of musicals, such as The Lion King, Jersey Boys and, recently, Charlie and the Chocolate Factory.

A proud mum of three, not only is Lee a master of time management and sibling conflict control, but also has extensive knowledge and skills in the areas of sales and marketing, media and advertising, campaign strategy and planning, budget management, tourism and partnership marketing, new business development, project management, reporting and analytics.

Lee’s work ethic and dedication is second to none. Not surprisingly, she identifies with Princess Fiona (the ogre) from Shrek: strong, assertive, capable and independent “with a soft, passionate side who believes in happily-ever-after”.

Well-travelled, creative and loyal, Sharon has been involved in marketing for almost 15 years. Her career has encompassed many inter-related fields, including marketing and advertising in education, events, construction, hospitality and the creative arts.

Sharon’s strong work ethic and can-do attitude has come to the fore across a range of disciplines and at ACMN she revels in managing the company’s work flow and attaining a high standard in outcomes and delivery.

Sharon holds a Master’s degree in Digital Media with distinction (London), baccalaureates in Computer Science and Psychology (India) and Diplomas in TV Production (South Africa) and Fashion Design (India). Her achievements and experience bring immeasurable skill and flair to Australia’s leading entertainment marketing agency – and a passion for musicals sparked when she first experienced Disney’s The Lion King in London. That alone makes her a perfect fit.

A talented artist in her own right, Sharon loves to paint in both acrylic and oil, and has exhibited her work overseas.

Combining her talents as a stage performer with a Bachelor of Business degree majoring in marketing and tourism, Laura Field comes to ACMN with both idealism and pragmatism.

Laura’s innate love of musical theatre, paired with her experience as a stage performer alongside Tina Arena and Jemma Rix in Evita at the Sydney Opera House (GFO and Opera Australia), makes her well-placed to be an integral part of the team. It doesn’t hurt that she also has a Diploma in Accounting and a Diploma of Performing Arts in her repertoire.

Genuine and driven, Laura says she is in the perfect environment for her skillset to thrive, her interest in arts marketing given impetus as an intern at the Sydney Festival. But Laura has known the thrill and excitement of show business since she was four-years-old. “I grew up singing and dancing, and fell in love with musicals when I saw Disney’s Beauty and The Beast,” says Laura. “I love the way musicals can transport you into a different world and, for a moment at least, you can forget what’s happening in your own life.”

Laura loves that her work and hobbies are naturally aligned; a perfect balance where business is pleasure. Her favourite drink before 5pm is a berry Kombucha, after dark it’s a G & T.

With more than 25 years’ experience in publishing and advertising, Margo Iredale is an accomplished graphic designer who admits that her number one strength is “working under pressure whilst maintaining my sense of humour”.

Positive, reliable and loyal, Margo developed her strong work ethic and design flair at Australian Consolidated Press (ACP) in Sydney where her talents quickly evolved in the fast-paced media landscape of magazines, including such popular mastheads as Women’s Weekly, House & Garden and Belle.

It was a formative time and, after six years, Margo ventured to ACP’s London office. It was here, having gained experience in both editorial and advertising, that her design and production skills took flight. The London office served as Margo’s creative hub for five years, from where she worked as a freelance graphic designer, print production and studio manager, and came to be engaged by a variety of firms and organisations, including Central Criminal Court, The Lonsdale Group and Grey Advertising.

During this time London’s famed West End was flourishing and introduced Margo to the world of musical theatre, notably Starlight Express and The Phantom of the Opera – experiences that would make a lasting impact. Although Margo insists she came to entertainment marketing almost by chance, her love of the performing arts and her own assured artistry – both print and digital – suggest she was destined for ACMN.

“I am blessed to be working with such a fantastic team,” she says. “It’s an exciting and relentlessly busy environment where I get to use my graphic design, print production and studio management skills. Working at ACMN has opened my eyes to entertainment marketing and the complex process involved in pulling everything together to get the show open.”

Starting out with an Advanced Diploma in Graphic Design, Finished Art and Print Production, and a Diploma in Design and Colour, Margo has witnessed a seismic shift in the way media is presented, from traditional print formats to online platforms in the digital age. “This has been both a challenge and an exciting new frontier, keeping me on my toes and demanding that I further my knowledge and skills of digital design with a keen interest in User Experience and User Interface design.”

Given her abiding interest in wellbeing and fitness, including baseball, the designer thrives on being a team-player in a challenging, ever-changing, fast-paced field.

Well-experienced and accomplished in event management and marketing, Samantha is a vibrant and esteemed Account Director at ACMN, having revealed her prowess across the inter-related fields of leisure, hospitality and entertainment.

With a Diploma in Marketing, majoring in Event Management, Samantha is a force to be reckoned with. She established her early credentials working for Taronga Zoo, Shangri-La and Star City, now known as The Star. She has also managed events for most of the big banks, including Macquarie, CBA and Westpac, and such notable companies as Price Waterhouse Coopers, EMI, and 2Day FM/Sony BMG.

Samantha’s high-pressured background in hospitality soon proved the perfect match for theatre and entertainment marketing. In the last 15 years she has being closely associated with lauded Australian seasons of acclaimed Broadway and West End successes including Jersey Boys, Hairspray, Evita and, most recently, Come From Away. One of Samantha’s personal favourite experiences is working on the triumphant revival of My Fair Lady directed by Julie Andrews.

Meticulous and resilient, Samantha has worked on more than 100 productions, including record-breaking successes, such as My Fair Lady and Come From Away. She loves the dynamic nature of live performance, especially being able to witness first-hand the evolution of a musical from the drawing board to an international triumph.

With an Emmy Award under his belt and 15 years experience working in Information Technology, film and television, Jason Jamieson is a leading video editor and motion graphics designer.

The 2016 Emmy recognised the world-first software Group It For Me! that delivers huge time and cost savings to major film and TV production companies throughout the world. The revolutionary innovation speeds up post-production editing processes, proving a game-changer in the industry.

At university Jason demonstrated a keen interest in the inter-related fields of mathematics and IT – he has degrees in both from the Queensland University of Technology – as well as a Bachelor of Film & Television from Bond University, where he majored in editing. He also has a post-graduate diploma from premier screen arts and broadcast school, AFTRS.

Jason has worked for numerous production houses in Australia and overseas, including Endemol Shine, Warner Brothers International, Banijay and Fremantle. In 2011, he lived in Los Angeles for a year to work in post production for various producers, including The Good Wife for CBS and Percy Jackson: Sea of Monsters.

Passionate, witty and dedicated, Jason has turned editing into an art form and loves that the precision of his set of skills can flourish in a creative and collaborative environment, such as ACMN.

From heart-felt performances on stage to the invigorating pace of live entertainment marketing, Tayla has a holistic understanding of the arts world. Her first-hand experience of performance and its vital contract with an audience informs much of her work at ACMN.

Having graduated with a Bachelor of Arts (Music Theatre) from the Western Australian Academy of Performing Arts, Tayla enjoyed a successful career in musical theatre before applying her unique perspective and experiences to the business of brand awareness, partnerships and the creation of strong and imaginative campaigns. With a background in Brand Awareness and Sales and experience working with brands such as Peroni, Vodka O, Lipton Ice Tea and more, Tayla is a natural fit at ACMN given its extensive client base in the entertainment industry. Tayla is also currently undertaking post-graduate studies at Monash University in Marketing and Digital Communications.

Tayla’s passionate belief in the power of storytelling and the wonder of theatre, has enabled her to form close relationships with clients, always with an acute understanding of what motivates and inspires people to be invested in the arts.

Tayla cites the promotional partnership of the musical Chicago with Myer and Voodoo as a prime example of a challenging, rewarding and successful campaign in her three years at ACMN. “The performing arts drives us to open our minds to new ideas, to ask questions and to learn; it forces us to think and to feel,” insists Tayla. “Our industry is as fun as it is challenging. Every day is a new adventure”.

Having spent eight years in the entertainment industry, Francesca has developed outstanding creative production skills at ACMN in the past five years.

Working across all areas of the company, she has honed her talents alongside Creative Director Guy Mansfield to become an esteemed co-ordinator and producer of numerous video- and photo-shoots in her own right. Possessing a double degree in Arts and Commerce, Francesca has demonstrated her artistic flair, photography skills and eye to detail on any number of successful campaigns, including for the Gordon Frost Organisation [GFO] and Newtheatricals.

With a love of theatre from the age of three, Francesca takes pride in having learnt on the job about the production side of the business, her growth and assurance in firm evidence in more than 25 filming projects.

Compassionate and dependable, Francesca thrives on the variety and excitement of live entertainment, and the inherent – often unpredictable and risk-taking – challenges it presents.

Emma began working part-time for ACMN in January 2018 and accepted a permanent role upon graduating with a Bachelor of Business, majoring in Marketing and minoring in Advertising (Distinction).

In a short time, her passion, organisational skills, openness and curiosity have come to the fore in a fast-changing and collaborative environment. Emma thrives on the 24/7 social media requirements of a robust marketing environment, and is particularly attuned to the development of content, digital campaigns, websites and building brand engagement. She has assisted on a number of striking and successful campaigns for various clients and their respective brands and productions, including for Cinnabon Australia and Palace Cinemas, and such notable theatre productions as The Book of Mormon, Chicago, Come From Away and Magic Mike Live.

Hardworking and eager to learn, Emma is delighted to be part of the ever-changing entertainment industry and to be starting out in a creative hub surrounded by some of the best in the business. “It’s an industry that constantly throws up new and varied challenges,” she says. “I’m also fascinated by the evolving developments and innovation within the digital space”.

The story begins with a wide eyed 18-year-old boy starting work in the Mail Room of Australia’s largest ad agency George Patterson. It was here at “George Patt’s” that the aspiring Guy Mansfield experienced every facet of advertising before joining DDB Needham Advertising, then moving to one of the greatest Australian agencies of all time: Mojo.

Guy was educated by some of the best advertising minds in the business. He is the recipient of multiple international craft awards, including Gold Mobius awards, London International Directing, US New York Festivals, London International Trailers and Australian ATV awards along with international film awards for his longer form work.

Guy strongly believes in the advertising mantra, “truth well told” and understands markets and how to hook and communicate with an audience in a range of mediums. He believes the best advertising idea is based on an objective approach and answers a simple brief while reserving a subjective approach to cocktail hour.

His passion, directness and experience shine brightly in all his work at ACMN.

When it comes to being results driven with a deep understanding of consumer and audience behaviour, Amanda is at the top of her game.

An innovative, award-winning marketing professional, Amanda draws on more than 25 years’ experience in leading marketing, sales and media strategy, analytics and creative solutions in live entertainment and television in both Australia and the United Kingdom.

Amanda’s love of entertainment, live events, music and travel has taken her throughout the world to work in a range of senior roles, including for ARIA (Australian Recording Industry Association), the BBC, ITV, ABC, News Corp and SBS.

The astute strategist is a collaborator at heart who thrives on delivering effective, high-impact campaigns on modest budgets. Amanda prides herself on being an “eternal optimist”, such is her boundless energy and enthusiasm.

Trina has worked across a range of marketing disciplines, gaining experience on both the agency and client sectors. Her specialities include direct marketing, event planning and management, team leadership, product marketing and brand management.

With a Bachelor of Business (Marketing/Accounting), Trina has been immersed in the fields of marketing, print and advertising for 20 years. She has worked for many well-known companies, including Mojo Advertising, Cellarmaster Wines and Greenpeace Australia Pacific where she was Marketing Manager – Acquisition.

In London, Trina was the Direct Marketing Manager at English Heritage for almost four years and was Senior Marketing Executive for the Imperial Cancer Research Fund for more than two years. Having met Hugh Jackman when she worked on the musical Oklahoma! at the Lyceum Theatre in London’s West End, Trina welcomes being part of the excitement and “good vibe” of live entertainment marketing.

In the past few years Alys has developed a strong understanding of the quick-changing media landscape from editorial, marketing and advertising perspectives.

Having graduated on the Dean’s List of Excellence from the University of Sydney in 2021 with a Bachelor of Arts (Media and Communications), Alys is well-versed in the marketing and digital cultures. This was further enriched in an exchange program at the University of California and Los Angeles (UCLA) where she gained invaluable working knowledge about film and television producing from industry experts.

A committed goal-setter, Alys is passionate about live entertainment and the importance of the arts to people’s well-being and the sense of release and wonder it can achieve. Although ACMN is her first full-time position, the role perfectly aligns with her interests and ambitions, with previous experience in the world of theatre publicity fuelling an existing love of the industry. Already the ever-enthusiastic Alys has experienced first-hand the rewards of helping execute a variety of successful campaigns.

Alys has freelanced for high-profile clients and previously worked for Preferred Media – an industry leader in content management – in its digital services department. During this time Alys co-ordinated the management of digital assets for more than 300 agencies, including for SBS, Freemantle Media, Screentime Communications Australia and Endemol Shine.

Having worked in the finance industry for more than 20 years, first in Malaysia, then Australia, Grace has come to revel in the variety and excitement of entertainment and live event marketing.

With a Bachelor degree in Economics and a post-graduate Diploma in Computer Science, the change from the corporate and banking culture to the cut and thrust of commercial theatre, opened the door to an environment where, in Grace’s own words, “there are interesting people and there is always something new happening; there’s never a dull moment”.

Dedicated and hard-working, Grace’s eye to detail, calming presence and level-headed approach is a constant in a fast-changing and evolving sector, one in which she cites COVID-19 as the biggest challenge to be faced by the industry.

Outside of work, Grace enjoys reading, cooking and Tai chi.

Crystie comes to the world of marketing after more than 10 years spent touring the world and performing with Australian and international artists, including Hugh Jackman in the celebrated musical The Boy From Oz.

Her love of live performance and the arts in general underpins her broad knowledge of the entertainment industry. With a Bachelor of Music from the Australian Institute of Music (AIM), Crystie is passionate about the promotion of incredible talent and exciting productions.

Adaptable and efficient with an openness to adventure – reflected in her time as a piano bar entertainer in Greece and aboard numerous cruise ships – has given Crystie an acute appreciation of the overwhelmingly positive impact artists and shows can have on an audience.

Given her fun-loving nature, Crystie is a team player who takes pride in cultivating strong client relations, as she has at Disney and Virgin. She is highly experienced in digital marketing and project management skills.

The devastating impact of the pandemic in recent years has been keenly felt but Crystie is heartened to see the arts sector bouncing back to reveal how vigorous, supportive and resilient it is as a community. Crystie is making her mark at ACMN, revelling in the way the industry comes together “to put a smile on people’s faces”.