The Media Landscape 2021 – With a Human Focus
Lyndell Pond speaks with Managing Director of Starcom (Melbourne and Adelaide), Stuart Jaffray, about the media landscape of 2021 and why every marketer should remember “you are not the consumer”. Stuart discusses his career trajectory, the importance of data and the human focus of successful media buying.
The ACMN podcast is proudly supported by Stellar Entertainment – www.stellargroup.com
Stuart Jaffray Show Notes:
Web Address – www.starcomww.com
Book Recommendation – Song of the Crocodile by Nardi Simpson